Company culture

01 Core Culture


 Mission and Vision 

»  A creator of outstanding value, an industry model for sustainable operation

  • Mission and vision are the core development demands of Kingshore New Resources Electric Group, it is the meaning of our existence and the orientation of our struggle.
  • Creating value is the survival foundation of  an enterprise. Whether it is an enterprise or an individual, it is only necessary to exist for creating value. Through realizing sustainable operation,we can better realize our dreams, take responsibility, and make our own existence more meaningful.
  • Creating outstanding value and devoting to long-term development is the successful experience of  Kingshore New Resources Electric Group rapid development. We have achieved our own development through products/services that create excellent value for our customers, and have broad development prospects in the industry. We are committed to the long-term development of the company, establish a team of sincere unity, and won a good reputation. Internally, all colleagues share the joys and sorrows together with development achievements; externally, we operate with integrity and cooperate with customers for a win-win situation, so that the company always maintains healthy operations status.
  • On the road of future development, we must unswerving follow above guidance to achieve ourselves and influence more enterprises, making an outstanding achievement of Kingshore New Resources Electric Group .



Core Value

»  Build a foundation with integrity, grow together with gratitude, and strive to win the future

  • Values are a kind of thinking or value orientation by which we identify things and distinguish between right and wrong. The core values clearly define our core value propositions.
  • "Integrity, gratitude, hard work" is the cultural gene that needs to be implanted in the deep consciousness of every employee of Kingshore New Resources Electric Group. It is the key element of our success.  We must be true and sincere and have faith in our words for internally or externally. No matter prosperity or adversity, we are always grateful. We must persevere in diligence and progress no matter during    hard time or rapid development,
  • Having the faith that"Building a foundation with integrity, growing together with gratitude, and striving to win the future"  clearer incentive us what we rely on to build a long-lasting enterprise and win a better  future.


Corporate  Spirit

»  Due diligence, unity and cooperation, to race against time, to strive for progress

  • Corporate spirit is the concentrated expression of employees' ideal pursuit, it is our spiritual motivation.
  • "Due diligence, unity and cooperation, to race against time, to strive for progress" is the embodiment of the wisdom, fighting spirit, perseverance and courage of the Kingshore New Resources Electric Jiangsu Co.,Ltd. employees and is the most precious spiritual quality of the Kingshore New Resources Electric Jiangsu Co.,Ltd. Employees.


Corporate Principle

»  Be a down-to-earth person, work performance seriously, operate honestly and trustworthy, and strive for excellence in management

  • The principle of the corporate is the guiding ideology of all activities of the enterprise. "Being steadfast, doing things earnestly, operating honestly and trustworthy, and striving for excellence in management" is the corporate principle of Kingshore New Resources Electric Jiangsu Co.,Ltd., which covers life, work, management, operation and other related work, which is the foundation of our principles of work performance.

02 Operation and Management Philosophy


Operation Philosophy

»  Encourage to explore the market and serve customers wholeheartedly

  • We take "the courage to explore and expand the market, and serve customers wholeheartedly" as the guidance of our business and operation work. Following the philosophy that "market-oriented, pioneering and innovative, serving customers, performance benevolently", among which, "market-oriented" is the leading and "exploitation and innovation" as the core, "serving customers" is the key, and "performance benevolently" as the goal.



Management Philosophy

» Be generous to people and strict to work

  • Treating every employee equally and graciously is the fine tradition of Kingshore New Resources Electric Group. Standardized management and strict requirements are the guarantee for the long-term development of the corporate and  must be emphasis in the company management. "Be generous to people and strict to work" is the standard that Kingshore New Resources Electric Group carry out in all management work, which is embodied in the four aspects of "respect, care, standardization, and strictness".


Standards for Employees

»  Be responsible, cooperative, seize the day and strive for progress

  • In addition to income and environment, the best reward that a company can offer employees is to support them to be better.
  • "Being righteous, responsible, capable, and pursuing" is the internal requirement of Kingshore New Resources Electric Group Culture for employees, and these are also essential elements for outstanding talents.
  • The standards for employee provide a self-management tool for each employee of Kingshore New Resources Electric Group. The "employee standards matrix" provides us with measurement standards, and the "self-growth ladder" guidance employees for growth.
  • We have to frequently conduct self-examination and check whether we meet the requirements of The current position and how to better develop and improve ourselves.


Product Standards

»  Quality first, Value based

  • The product quality is the lifeblood of an enterprise, and we must always assure quality first. Value is the premise for the enterprise existence, and we must persevere in creating value.
  • "Quality first, value based"  which means to ensure quality as the first premise, to satisfy customer requirements as the highest goal, and devote to providing customers with high-value and high-quality products.

03 Corporate Image and Style


Working Style

»  A creator of outstanding value, an industry model for sustainableoperation

  • The working style is a comprehensive manifestation of corporate management level and employee professionalism, and is the transmission and expression of company culture from the inside to outside. Every employee is the spokesperson of the company's image, and every employee's working style is an expression of company culture.
  • Proactive in attitude, pragmatic and efficient in action, the combination of the two is the working style of Kingshore New Resources Electric Group employees.
  • The working style of "proactive, pragmatic and efficient" is concentrate embodiment in three good attitudes, four never and five good habits.


Brand Image

»  A reliable, efficient and international service provider of new energy and transmission and distribution products

  • The Kingshore New Resources Electric Group provision not only products, but also services. We offer services premise on products and the core is corporate culture, and we are devoted to becoming a reliable, efficient and international supplier for new energy and power transmission and distribution products.


Contact Information

Address: No. 558, Ganglong Road, Economic Development Zone, Yangzhong City, Jiangsu Province, China
Postal Code: 212215
Customer Service: 
Corporate Fax: 0511-88205998
Corporate E-mail:

Website for Kingshore New Resources Electric Jiangsu Co.,Ltd.: 
Website for Jiangsu Suniwoo Pipe Co., Ltd.: 

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