About Us
Cultural Core
Mission and Vision
A creator of outstanding value, an industry model for sustainable operation
- •Mission and vision are the core development demands of Kingshore New Resources Electric Group, it is the meaning of our existence and the orientation of our struggle.
•Creating value is the survival foundation of an enterprise. Whether it is an enterprise or an individual, it is only necessary to exist for creating value. Through realizing sustainable operation,we can better realize our dreams, take responsibility, and make our own existence more meaningful.
•Creating outstanding value and devoting to long-term development is the successful experience of Kingshore New Resources Electric Group rapid development. We have achieved our own development through products/services that create excellent value for our customers, and have broad development prospects in the industry. We are committed to the long-term development of the company, establish a team of sincere unity, and won a good reputation. Internally, all colleagues share the joys and sorrows together with development achievements; externally, we operate with integrity and cooperate with customers for a win-win situation, so that the company always maintains healthy operations status.
On the road of future development, we must unswerving follow above guidance to achieve ourselves and influence more enterprises, making an outstanding achievement of Kingshore New Resources Electric Group .
Core Values
Integrity builds our foundation, gratitude fosters growth together, and perseverance paves the way to a brighter future.
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• Values are our mindset or value orientation—how we perceive things and determine right from wrong. Core values clearly articulate our fundamental value propositions.
• "Integrity, gratitude, and perseverance" are the cultural genes that must be deeply embedded in the mindset of every member of Jin Hai Xinyuan—our key ingredients for success. Whether interacting internally or externally, we remain genuine and trustworthy; no matter whether we encounter favorable or challenging circumstances, we always hold gratitude in our hearts; and whether embarking on a tough entrepreneurial journey or pursuing rapid growth, we must relentlessly pursue excellence with diligence and determination.
• "Integrity builds our foundation, gratitude fuels our growth, and relentless effort secures our future"—this clearly outlines what enables us to create a truly enduring enterprise and achieve an even brighter tomorrow.
Corporate Spirit
Diligent and responsible, united in collaboration, striving relentlessly day and night, and moving forward with determination.
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• Corporate spirit is the concentrated embodiment of employees' mindset and ideal aspirations—it serves as our spiritual driving force.
• "Dedication, teamwork, relentless pursuit of every moment, and a spirit of striving upward"—these embody the wisdom, determination, resilience, and courage of the Jinhai Xinyuan team, representing their invaluable spiritual qualities.
Corporate Mission
Be down-to-earth in character, meticulous in your actions, conduct business with honesty and integrity, and strive for excellence in management.
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• The company’s mission serves as the guiding principle behind all its activities. "Being down-to-earth in character, meticulous in action, operating with honesty and integrity, and striving for excellence in management"—these principles define Jin Hai Xin Yuan’s corporate ethos, encompassing how we approach people, work, management, and business operations. They form the very foundation of our guiding principles.
Business Management Philosophy
01
Business philosophy
Courageously exploring new markets, wholeheartedly dedicated to our customers
We operate under the guiding principles of "daring to explore and expand markets, and wholeheartedly serving our customers." Our approach is driven by the values of "market-oriented thinking, pioneering innovation, customer-focused service, and performance excellence," with "market orientation" leading the way, "pioneering innovation" at its core, "customer service" as the key differentiator, and "performance excellence" as our ultimate goal.
02
Management Philosophy
Be generous and kind to people, but strict and disciplined when it comes to matters.
Treating every employee with equality and kindness is a cherished tradition at Jinhai Xinyuan, while standardized management and rigorous expectations serve as the foundation for the company’s sustained growth—and are areas that must be continually strengthened in corporate governance. "Kindness toward people, rigor toward tasks" is the guiding principle that underpins all of Jinhai Xinyuan’s management practices, reflected concretely in four key principles: respect, care, standardization, and strictness.
03
Employee Standards
Diligent and responsible, united in collaboration, striving relentlessly day and night, and moving forward with determination.
Beyond income and the work environment, the greatest reward employers can offer their employees is helping them become better versions of themselves.
"Integrity, responsibility, competence, and ambition"—these are the core qualities Jin Hai Xinyuan Culture expects from its employees, and they also represent the essential attributes of outstanding talent.
Employee standards provide every Jin Hai Xinyuan team member with tools for self-management. The "Employee Standards Matrix" offers us clear benchmarks, while the "Self-Growth Ladder" provides a roadmap for personal development.
We should regularly reflect on ourselves and assess whether we’re meeting job requirements—and, more importantly, how we can better develop and improve.
04
Product Standards
Quality-driven, value-first
Quality is the lifeblood of a company—always uphold the fundamental standard of quality. Value is the very reason for a company's existence; continuously strive to create and deliver value.
"Quality First, Value Above All" means prioritizing quality assurance as a foundation, aiming to meet customer needs, and dedicating ourselves to delivering products that are both valuable and of exceptional quality.
Corporate Image and Culture
Work Style
A creator of exceptional value, a model of sustainable business practices in the industry.
Work style is a comprehensive reflection of a company's management standards and employees' professional qualities—it serves as the internal-to-external transmission and expression of the company’s culture. Every employee is an ambassador of the company’s image, and each individual’s work style directly embodies the essence of the company’s culture.
With a proactive attitude and a practical, efficient approach to action—when combined, these qualities define Jin Hai Xin Yuan's work ethic.
The work style of "proactive, pragmatic, and highly efficient" is vividly reflected in three positive mindsets, four firm commitments, and five good habits.
Brand image
A trusted, highly efficient, and internationally recognized provider of new energy and power transmission & distribution products
Jin Hai Xin Yuan offers more than just products—it provides services. Built on our products and rooted in culture, we are committed to becoming a trusted, efficient, and globally recognized provider of innovative energy and power transmission & distribution solutions.
Corporate email:sales@ksnr.cn
Address: No. 558, Ganglong Road, Economic Development Zone, Yangzhong City, Jiangsu Province, China
Kingshore New Resources website:www.ksnr.cn
Jiangsu Shengwei Pipe Industry Co., Ltd. website:www.suniwoo.com
Jinhai Xinyuan Electric Jiangsu Co., Ltd.
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